Modern Amusement is a design consultancy specialising in editorial, corporate identity, print, exhibition and interface design applications – headed by creative director and filmmaker Michael MacGarry.
Michael is the author of Skill Set One: Graphic Design, a 35 000-word, 180-page reference book on South African graphic design, published by DK Publishing.
As a commercials director Michael has worked with brands such as Toyota, Dstv, Tiger Brands, Chivas Regal and Appletiser – his work features a cinematic sensibility coupled with a strong graphic look. Michael’s piece Albany Small was voted South Africa’s favourite television commercial by Millard Brown (2015).
As a filmmaker Michael's work has been screened on over 40 international film festivals and museums including TATE Modern, Guggenheim Bilbao, Short Film Festival Oberhausen, International Film Festival Rotterdam, Clermont-Ferrand International Short Film Festival, Zeitz MOCAA, Rencontres de Bamako and VideoBrasil.
Michael has contributed as a freelance writer to numerous publications including Design Indaba, House & Leisure, Art Africa and Business Day Wanted.
Michael holds an MFA (Distinction) from the University of the Witwatersrand. He is a recipient of the Standard Bank Young Artist Award (2010), and a Fellow of the Gordon Institute of Performing and Creative Arts (GIPCA) at the University of Cape Town.